From messy ideas to things that work.

My focus: customer discovery, stakeholder engagement, sourcing, production pathways, compliance, packaging and retail readiness.

Fastrack is Monash University’s two-semester entrepreneurship program, bringing students from different disciplines together to build and test real ventures.

Our team has worked through two very different ventures: Meowra, where I focused on customer and stakeholder research, and Makhana, where my focus shifted to sales and distribution. The full case study follows how the team moved from one problem to the next.